Meta / Google / OTA Advertising for Hotels & Hospitality Brands
Generate more direct bookings. Reduce OTA dependency. Scale profitably.
We build, launch, and optimize high-converting ad campaigns designed specifically for hotels, resorts, villas, homestays, and hospitality brands.
Whether your goal is more direct bookings, higher occupancy in low season, more wedding or event enquiries, or promoting a staycation offer — we manage the entire campaign for you, end to end.
Campaign Objectives
Built to Deliver Measurable Hospitality ROI
Whether you want to drive high-intent searches directly to your booking engine, generate wedding/banquet leads via Facebook, launch target staycation packages on Instagram, or boost your visibility directly on MakeMyTrip and Goibibo listings — our hospitality-specific campaign setups align with your revenue objectives.
Choose Your Ad Campaign Setup Plan
One-time implementation fee to build, script, target, and launch your initial hospitality ad structure.
Starter Plan
Best for homestays, villas, farmhouses, guest houses, and small hotels with monthly ad budgets up to ₹10,000.
Included:
- Facebook Ads
- Instagram Ads
- WhatsApp Lead Campaign
- Campaign strategy
- Audience targeting
- Campaign launch
- Basic pixel / event verification
Basic Plan
Best for boutique hotels and 5–40 room hotels with monthly ad budgets of ₹10,000+.
Everything in Starter, plus:
- Meta Ads setup
- MakeMyTrip Sponsored Ads
- Goibibo Sponsored Ads
- OTA campaign configuration
- 30 days of optimization support
Advanced Plan
Best for resorts and multi-property hotel brands (25+ rooms) looking for maximum visibility across Meta, Google, and OTAs, with monthly ad budgets of ₹20,000+.
Everything in Basic, plus:
- Google Search Ads
- Google Maps Ads
- Google Hotel Campaigns (where eligible)
- Performance Max campaign
- YouTube video campaign
- Branded search campaign
- 30 days of campaign optimization
- Conversion tracking review
Quarterly Ads Management
Campaign setup is only the beginning. Our quarterly management service continuously improves performance through ongoing optimization and reporting — suitable for hotels, resorts, homestays, and boutique properties.
| Service | Up to ₹10K/mo ad budget | Up to ₹50K/mo ad budget | Above ₹50K/mo ad budget |
|---|---|---|---|
| Meta Ads Management | ₹8,000 / quarter | ₹12,500 / quarter | ₹20,000 / quarter |
| Google Ads Management | ₹8,000 / quarter | ₹12,500 / quarter | ₹20,000 / quarter |
| Meta + Google Ads Management Best Value | ₹15,000 / quarter | ₹24,500 / quarter | ₹38,500 / quarter |
Meta Ads Management
Google Ads Management
Meta + Google Ads Management
- Monthly campaign optimization
- Budget allocation improvements
- Audience refinement
- Creative diversity & refresh guidance in line with Meta's Andromeda update (Meta's ad delivery system now prioritizes creative signals over manual audience targeting)
- Pixel + CAPI signal quality checks to support Andromeda's AI-driven ad matching
- Ad performance review
- Quarterly performance report
- WhatsApp lead monitoring guidance
- Google Ads optimization
- Search term review
- Keyword optimization
- Audience optimization
- Conversion monitoring
- Monthly performance reports
- Strategic recommendations
- Everything included from both channels, delivered together in one integrated strategy.
- Consolidated performance tracking
- Fluid budget allocation (shift budget dynamically to the highest-performing network)
- Integrated marketing consults
Optional OTA Advertising
Want to launch sponsored campaigns on additional OTAs? Add these separately:
| OTA Platform | Setup Fee |
|---|---|
| TripAdvisor Ads | ₹3,500 |
| Booking.com Ads | ₹3,500 |
| Agoda Ads | ₹3,500 |
| Any other OTA | ₹3,500 |
* Includes: Campaign setup, campaign launch, 30 days of support. Platform ad budgets are separate.
Creative Services (Optional)
Great advertising needs great creatives. If you don't already have them, we can create them for you.
| Creative Type | Starting Price |
|---|---|
| Static Social Post | From ₹600 / post |
| Promotional Reel | From ₹1,000 / 30 sec |
| Carousel Design | On request |
| Offer Banner | On request |
| Hotel Ad Copywriting | Included with campaign |
* Hotel Ad Copywriting is included with campaign setup. Visual asset creation is billed separately.
What's Included & What You'll Receive
Every ad setup campaign contains these core deliverables and implementation steps to ensure high launch standards.
What's Included
- Complete done-for-you campaign setup
- Hospitality-specific campaign structure
- Goal-based campaign strategy
- Audience research & targeting
- Conversion tracking setup (where applicable)
- Campaign launch & testing
- Platform best-practice implementation
- Meta Ads setup & optimization aligned with Meta's latest Andromeda update (creative-first ad delivery, broad/simplified targeting, and clean Pixel + CAPI signal quality)
- Creative recommendations
- Initial performance monitoring
What You'll Receive (Every Setup)
- Campaign structure
- Audience setup
- Ad copy
- Campaign configuration
- Budget configuration
- Tracking setup (where applicable)
- Campaign launch
- Platform approval support
- Initial performance review
- Basic documentation
Why Choose Scale My Hotel?
Hospitality Specialists
We don't run generic ads — every campaign is built specifically for hotels and hospitality businesses.
Completely Done For You
Complete a short onboarding form, provide the required assets, and we handle the rest.
Fast Launch
Campaigns typically go live within 1–5 business days across Meta, Google, and OTA platforms (subject to platform approvals and complete documentation).
Goal-Focused Campaigns
Optimized for direct bookings, WhatsApp enquiries, phone calls, website traffic, booking engine conversions, staycation promotions, wedding/event leads, restaurant promotions (where applicable), and seasonal offers.
Platform-Specific Optimization
Every campaign is customized to the platform it runs on — never a one-size-fits-all approach.
Creative Guidance
If you're supplying your own creatives, we'll recommend improvements to maximize performance before launch.
Client Onboarding Responsibilities
Please keep these assets and advertiser access permissions ready so our team can execute your setup quickly.
Launch Timeline
Fast Launch (1–5 Business Days)
Subject to platform approvals and complete documentation:
- Complete asset submission by client
- Advertising account access approvals
- Google/Meta/OTA platform policy approval queues
- OTA sponsored slots availability
Important Notes
- Advertising spend is not included in service fees — platform ad budget is paid directly by the client.
- Campaign performance depends on market conditions, competition, pricing, reviews, creative quality, website/booking engine quality, and property reputation.
- Setup fees are non-refundable once work has commenced.
- Revisions or new campaign requests beyond the agreed scope may incur additional charges.
Recommended Add-On Services
Maximize your advertising ROI by pairing campaigns with:
OTA Listing & SEO
Ensure organic profiles are fully optimized and booking-ready before running paid traffic.
Learn More →Photography & Drone
High-definition interior, exterior, and drone visuals to capture guest attention on paid ads.
Learn More →UGC Creation
Partner with travel creators to produce high-performing social proof and video assets for your campaigns.
Learn More →Build High-Performing Campaigns
Get your hotel, resort, or villa ads built by hospitality marketing specialists. Reach relevant travelers and drive zero-commission direct bookings.
FAQs
Frequently Asked Questions
Common questions hoteliers ask about paid ads and quarterly management setups.