HOSPITALITY BENCHMARKS

Shillong Hotel RevPAR & ADR Benchmarks

Compare your property's performance indicators against a local market set of 158 properties in Shillong.

Average RevPAR ₹3,321 Revenue Per Available Room per night.

Average ADR ₹5,826 Average Daily Rate charged per occupied room.

Average Occupancy 57% Local annual room occupancy rate.

Revenue Impact Scenarios for Shillong Hotels

Scenario Target	Target ADR	Target Occupancy	Projected RevPAR	Action
Weekday Low Season	₹4,370	47%	₹2,054	Optimize Matrix
Summer / Holiday Peak	₹7,574	86%	₹6,514	Optimize Matrix
Optimized Weekend Strategy	₹6,409	71%	₹4,550	Optimize Matrix

Want to optimize your ADR and Occupancy tradeoff point?

Our revenue simulator helps you choose the perfect nightly rates to maximize gross margins.

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How to Read Shillong Benchmarks

RevPAR (Revenue Per Available Room) is the gold standard KPI for hotel yield management. It takes into account both the pricing of rooms (ADR) and the percentage of rooms occupied. For a property in Shillong, maintaining a high RevPAR requires balancing rate competitiveness and marketing visibility.

Our benchmark audits show that properties relying 100% on OTA listings often experience lower average ADR due to price matching algorithms. Shifting even 20% of your booking share into direct booking channels allows you to set higher margins, maintain price integrity, and capture more profitable bookings.