HOSPITALITY BENCHMARKS

Jammu Hotel RevPAR & ADR Benchmarks

Compare your property's performance indicators against a local market set of 173 properties in Jammu.

Average RevPAR ₹5,198 Revenue Per Available Room per night.

Average ADR ₹7,024 Average Daily Rate charged per occupied room.

Average Occupancy 74% Local annual room occupancy rate.

Revenue Impact Scenarios for Jammu Hotels

Scenario Target	Target ADR	Target Occupancy	Projected RevPAR	Action
Weekend Business Low	₹5,970	62%	₹3,701	Optimize Matrix
Midweek Corporate Peak	₹8,078	79%	₹6,382	Optimize Matrix
Optimized Corporate Direct Plan	₹7,375	77%	₹5,679	Optimize Matrix

Want to optimize your ADR and Occupancy tradeoff point?

Our revenue simulator helps you choose the perfect nightly rates to maximize gross margins.

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How to Read Jammu Benchmarks

RevPAR (Revenue Per Available Room) is the gold standard KPI for hotel yield management. It takes into account both the pricing of rooms (ADR) and the percentage of rooms occupied. For a property in Jammu, maintaining a high RevPAR requires balancing rate competitiveness and marketing visibility.

Our benchmark audits show that properties relying 100% on OTA listings often experience lower average ADR due to price matching algorithms. Shifting even 20% of your booking share into direct booking channels allows you to set higher margins, maintain price integrity, and capture more profitable bookings.