MakeMyTrip Hotel Ranking Audit
Review the MakeMyTrip and Goibibo listing controls you can verify, then prioritise the checks most likely to reduce booking friction.
MMT & Goibibo Audit
0% Complete1. Have you uploaded at least 20 professional photos covering all room types?
2. Are all amenity tags (e.g. WiFi, AC, Geyser, Parking) fully checked in the MMT Extranet?
3. Is your property description detailed, including nearby transit hubs and check-in times?
4. Have you uploaded a high-quality video walkthrough of the rooms?
5. Do you have accurate and separate descriptions for every single room category?
6. Do you sync dynamic pricing rates automatically via a Channel Manager?
7. Is your pricing completely in parity with other OTAs (Booking.com, Agoda)?
8. Do you actively participate in MMT's promotional programs (like Assured or Star Partner)?
9. Do you have active discounts or deals targeting last-minute and mobile bookers?
10. Are your weekend rates priced dynamically based on regional leisure demand?
11. Is Instant Confirmation enabled for all room bookings?
12. Do you maintain a message response rate above 90% on the MMT Extranet?
13. Have you had zero property-initiated cancellations in the last 6 months?
14. Do you offer flexible cancellation policies for at least one rate plan?
15. Is your check-in process automated or staffed 24/7 with listed details?
16. Is your overall rating score on MakeMyTrip above 4.0?
17. Do you have at least 50 verified guest reviews on MMT?
18. Do you respond to at least 80% of guest reviews on MMT (both positive and negative)?
19. Have you received at least 5 new reviews in the past 14 days?
20. Do you actively invite guests to leave photos alongside their reviews?
Evaluating critical factors that affect MMT and Goibibo algorithmic visibility.
Score by Category
🛠️ Priority Actions List
- 1MakeMyTrip ranking algorithms penalize listings with incomplete image galleries or low resolutions.
- 2If a user filters by 'Geyser' and you haven't ticked the tag, you are filtered out entirely.
- 3Detailing railway stations, airports, and bus stands helps target transit-booking searches.
- 4MMT highlights listings with video content, boosting click-through rates (CTR) by up to 25%.
- 5Generic room descriptions lead to booking drop-offs and lower conversion metrics.
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🔒 No spam. 100% confidential. Report generates instantly.Why MakeMyTrip and Goibibo Visibility Matters
MakeMyTrip and Goibibo are priority discovery channels for many Indian properties. Visibility can influence qualified storefront visits, but rank is only one diagnostic. Completed stays, realised ADR, cancellations, channel cost, and contribution show whether visibility is commercially useful.
Observable Inputs Worth Auditing
MakeMyTrip does not publish a complete ranking formula. Start with these observable, account-level inputs and verify current requirements in the extranet:
- Listing integrity: Check that property details, room mappings, amenities, policies, map location, and visual assets accurately match the stay guests can buy.
- Completed-stay value: Compare like-for-like dates, occupancy, room type, inclusions, cancellation terms, taxes, fees, loyalty discounts, and payment conditions before diagnosing a price issue.
- Operational reliability: Monitor sellable inventory, confirmation flow, guest messages, cancellations, and overbooking incidents that can create friction or erode contribution.
- Guest evidence: Track review themes and recent guest feedback as operational evidence, without assuming a particular score or response rate guarantees rank.
How to Measure an Optimisation Test
Capture a dated baseline before changing the listing. After implementation, compare visibility, qualified property-page activity, conversion, cancellations, completed stays, realised ADR, and contribution over the same booking window. Treat badges and programme eligibility as current account terms to verify, not guaranteed outcomes. [Directional]
Frequently Asked Questions — MakeMyTrip Rankings
Managed MMT & Goibibo Ranking Optimization
Struggling with low visibility on domestic OTAs? We review room mapping, pricing plans, live storefront output, and current account controls without promising a badge or ranking position.
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