OTA OPTIMIZATION PLAYBOOK

Rank Higher on MakeMyTrip in Mumbai

Q: How do you improve hotel ranking on MakeMyTrip in Mumbai?

Start with the controls you can verify: accurate room and amenity content, current photos, sellable inventory, consistent policies, competitive completed-stay value, and timely guest operations. MakeMyTrip does not publish a complete ranking formula, so recommendations should be validated against the current extranet and measured with dated storefront checks.

Q: What should a Mumbai hotel check in the MakeMyTrip extranet?

Check every applicable property field, room mapping, amenity, policy, tax setting, map pin, photo set, rate plan, inventory feed, and active promotion. Use the current account guidance as the authority because labels and requirements can change.

Q: Should I optimise Goibibo separately from MakeMyTrip in Mumbai?

Review both guest-facing storefronts even when account controls are shared. Confirm that room names, photos, availability, inclusions, taxes, policies, and offers render correctly on each channel before assuming one setup produces identical output.

Q: How should I measure whether MakeMyTrip optimisation worked?

Record dated baseline evidence, then compare impressions, qualified property-page visits, conversion, cancellations, completed stays, realised ADR, and contribution after the change. Treat rank checks as snapshots, not a permanent position.

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HOW TO IMPROVE MAKEMYTRIP VISIBILITY IN Mumbai

For hotels in Mumbai, improve the listing inputs you can verify: accurate property content, current photos, sellable room inventory, consistent policies, competitive completed-stay value, and reliable guest operations. MakeMyTrip does not publish its complete ranking formula, so use dated storefront evidence and account-level performance data instead of fixed ranking thresholds.

[Directional] Local recommendations and competitive observations must be validated against the current MakeMyTrip/Goibibo extranet, contract, and like-for-like storefront checks.

Custom Optimisation Strategy [Directional]

Enable 'Goibibo myBiz' business rates to secure weekday corporate bookings from BKC and Andheri tech complexes.

Promote airport shuttle and transit amenities on the primary extranet card to win flight layover bookings.

Use MMT Seller Portal 'Smart Promotions' to target corporate guests booking last-minute (same day or next day).

Extranet Score Checklists

List detailed business-center, high-speed Wi-Fi, and printing amenities.
Upload professional photos of business suites, work desks, and conference halls.

COMPETITIVE OBSERVATION [DIRECTIONAL]

Mumbai corporate hotels compete intensely. Organic page 1 ranking requires maintaining a myBiz rate competitiveness index below 1.05 (parity) and a review rating above 4.1.

Explore Local Growth Hubs for Mumbai

Mumbai Hotel Marketing Playbook → Mumbai Yield & RevPAR Benchmarks → Mumbai Airbnb & Vacation Rental Guide →

Frequently Asked Questions — MakeMyTrip Ranking

How do you improve hotel ranking on MakeMyTrip in Mumbai?

What should a Mumbai hotel check in the MakeMyTrip extranet?

Should I optimise Goibibo separately from MakeMyTrip in Mumbai?

How should I measure whether MakeMyTrip optimisation worked?

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