OTA Optimisation

A reproducible hotel audit for comparing Goibibo and MakeMyTrip sellability, final prices, listing presentation, policies, and completed-stay economics.

Audit hotel photos, room mapping, amenities, policies, and content in the current MakeMyTrip and Goibibo partner extranet.

A practical guide to hotel listing factors operators can observe and improve without pretending to know proprietary ranking weights.

A decision framework for adapting hotel distribution, payments, merchandising, and measurement across India, Indonesia, Thailand, and Malaysia.

Audit MakeMyTrip listing accuracy, sellability, offer clarity, and completed-stay contribution without relying on an undocumented ranking formula.

Diagnose Goibibo hotel visibility with controlled searches, listing accuracy, funnel data, and completed-stay economics.

Compare Goibibo and Booking.com using controlled searches, guest fit, funnel performance, and completed-stay contribution.

Evaluate a MakeMyTrip Smart Deal with current terms, a full rate stack, bounded testing, and completed-stay contribution.

Evaluate MakeMyTrip sponsored visibility with current account terms, controlled inventory, conversion evidence, and contribution.

Calculate the effective cost of MakeMyTrip bookings from your contract, invoices, discounts, taxes, cancellations, and settlement data.

Improve Booking.com visibility by auditing availability, listing accuracy, pricing, policies, reviews, conversion signals, and programme economics.

Calculate hotel OTA cost from current contracts, funded discounts, payment fees, cancellations, and completed-stay contribution.